In a competitive real estate market, Jim Griffin distinguishes himself as a specialist in new home sales and marketing. He understands both ends of the housing spectrum, having collaborated with sales teams as well as home buyers. With real estate especially thriving across the Atlanta area, Jim Griffin can serve as an accomplished addition to an illustrious team. Over $42 million sold in Atlanta new home communities and more than $2.7 billion in overall sales showcase Jim’s sales ability. Names such as Killearn, Inc., D.R. Horton, and Keller Williams illustrate his thirty years of real estate experience. Throughout his professional life, Jim has also gained an understanding of the importance of a brand’s identity. At the core of a successful brand is a blend of creative and practical minds. Real estate is a people-oriented business: finding and making homes and professional places. Having worked with organizations such as the Greater Atlanta Home Builders Association and the New Home Marketing Group of America - for which Jim was a sales and marketing council executive board member and trustee, respectively - he particularly grasps the importance of building a cohesive team. As a leader, he seeks to specialize in new home community sales. Jim wants to help large capital funds manage real estate assets acquired by foreclosure, using his marketing and sales experience to sell properties individually. This practice entails leaving the day-to-day operations of most banks and managers for a team-oriented concept, a distinctive method for conquering greater Atlanta real estate.